When embedding or selecting keywords for your web site, think about keywords that attract customers at each stage of the buying cycle. There are three buying cycles for each customer: research, shopping and purchase.

The closer someone is to purchase stage, the more specific the keyword becomes. For example, a customer may search for guitar during research; Gibson Guitar while shopping; and Gibson Acoustic J-2000 Standard when ready to purchase.

Now that you have selected the keywords that applies to your business – what do you do next? There are only two things you can do with keyword phrases – either embed them directly onto your web pages meta tags and alt tags and/or buy these keywords and phrases on your pay-per-click campaigns i.e. Google Adwords, Yahoo Search Marketing and Microsoft Ad Central.

Tags: buying cycle, keywords, marketing, seo

This entry was posted on Monday, June 28th, 2010 at 7:48 pm and is filed under Internet Marketing, Online Business Training, Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.