Yahoo has provided a web site for its advertisers advising them of the changes to take affect during the transition period of Yahoo Search results being managed and operated by Microsoft AdCenter and Bing search program before the end of the year.  Per Yahoo’s Transition Center “beginning in early August, a new set of Editorial Guidelines will be in effect for all paid search advertisers using Yahoo! Search Marketing and Microsoft Advertising adCenter.

These new guidelines were developed jointly by Yahoo! and Microsoft to provide you with a consistent editorial experience leading up to, and following, your transition to the adCenter platform. Reviewing these guidelines, and making any necessary changes to your account, will help ensure that your ads remain eligible for display. The Editorial Guidelines are available in adCenter for the US and Canada.”

Here’s a link for your convenience:

http://advertising.yahoo.com/transition/en_US/editorial_guidelines

Tags: adcenter, editorial guideline, search engine guidelines, yahoo search

This entry was posted on Thursday, July 15th, 2010 at 1:34 pm and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.