A client emailed me today and was sick to his stomach because sales are down on Google. That his pay-per-click campaign only received 3 clicks yesterday. It seems he does not know what to do anymore.  Here’s my advice to him:

Maybe you’re doing too many changes…on and off.  Try not to chase the sales – it will almost always elude you.  Make the changes minimal and monitor it for weeks at a time.  The system needs to learn your pattern.  But if too many changes too many times, it can’t determine your pattern – neither will the customers.

If the ads and keywords worked before – keep it that way.  Just because the sales went down – it does not mean the ads and keywords no longer works.  It’s just part of the cycle.  Don’t fall into the Google trap!  During the down cycle, google expects you to increase your bid and your budget – but the system still has to serve the others (your competitors).  So, it is a moot effort to adjust your budget and bids – the results will be the same.

You also needs to start considering other marketing methods…e.g. online trade magazines, facebook pay per click, mailing out brochures to interior designers, cabinet manufacturers, jewelry shops and manufacturers, etc.  Don’t rely solely on google, bing and yahoo.  By creating a demand outside of search engines, all search engines can do is give in to the demand – meaning if the people you are communicating with outside of search engines are searching for you or going to your site directly, the search engines will have to give in and display your ads in order to meet consumer demands on search engines to deliver the right information.

Hang in there!

A long time and awesome client emailed me today about an email offer he received from an online marketing company telling him that they can get his website up on search engine results like Google, Bing, Yahoo and more.  We all receive this kind of unsolicited email all the time.  After reviewing the email and read up on the marketing companies background and marketing approach, below is my reply to his request:

Ignore these marketing offers!!  They are just going to take your money and nothing will happen.  In fact, in most cases, websites that do employ these marketing companies end up being banned from search engines because of unscrupulous marketing tactics and borderline methods or sometimes totally out of the ballpark illegal tactics i.e. spamming emails and mirrored pages.

Your company is a target because they see that you’re using Google’s pay-per-click program – and they are aware that 80% of the websites involved in pay-per-click are upset about their results – therefore, they become prey to these types of companies who take advantage of the situation.

Your website’s ranking is AWESOME!!!  I just did a quick test – and I’m sure I can back this up with reports as well – using the keyword phrase workover rigs for sale – and your site is number 2 from the top of the page pay-per-click section and again number 2 in the organic listing.  You don’t need to do anything to this site other than update the listings from time to time which you already do.

I’ve reviewed and tested a lot of these companies and 90% of them – even the biggest brand name companies  – are employing methods that do not provide any benefit to the client.  It’s all about profit not service.  It’s unbelievable.

If you’re tempted – before you sign up – please let me look it over first.  I’ll be more than happy to do it to make sure their methods are sound and are within search engine guidelines.

Be Safe. Be Courteous. Have Patience.

From the Hearts and Souls of the entire staff at Websitecenter.com.