Posts Tagged ‘seo’


Understanding Keywords on Each Stage of the Buying Cycle

Monday, June 28th, 2010

When embedding or selecting keywords for your web site, think about keywords that attract customers at each stage of the buying cycle. There are three buying cycles for each customer: research, shopping and purchase.
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The 123 of Internet Marketing

Thursday, April 15th, 2010

Since the Internet has many use and various form of medium and protocols, when I refer to Internet Marketing (as in the blog title) for the sake of this blog, it is in reference to Search Engine Optimization – which uses the Internet protocol of http (hyper text transfer protocol) – commonly referred to as the World Wide Web. Another popular Internet protocol used in Internet Marketing is the SMTP (Simple Mail Transfer Protocol) – for blasting out emails. We’re not going to get into the subject of email blasting in this article. Come back later for that…
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ABC of Web Site Design

Thursday, April 15th, 2010

The ABC of Web Design starts with planning – which means writing down everything on paper or word processing program and creating an outline of your business model.  Address everything in the business plan including where and how you intend to produce the product – are you manufacturing it yourself or are you outsourcing to an outside company – and when it is produced – how much inventory to hold and related subjects like storage, shelf life, categorizing, labeling, packaging.  Thereafter, you’ll need to discuss marketing, management, logistics, personnel – I think you get the picture.  Now, that you have the “A” of ABC as your business plan, we now need to work on “B”.
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