Social Media Marketing (SMM)

Most social networking platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Marketers can access and utilize social networking site's in-depth analysis of its members resulting in a more refined target audience.

How does Social Media Marketing Works?

Successful business owners know how to capitalize on the huge amount of data that social media users generate in real time. Every day, social media users post over 500 million Tweets, upwards of 95 million photos and videos on Instagram, and nearly 4.5 billion posts on Facebook. But, beneath this mountain of information, there are valuable insights about your customers: who are they, what do they like, and what are they willing to pay for.

• Consistency = Organic Traffic

  By posting valuable, niche-relevant content on a regular basis, social media algorithms will work harder to put your brand in front of new customers, absolutely free. That's right, free advertisement. Our experts take care of this for you so you can focus on business.

• Facebook Pixel

  The Facebook Pixel are more effective than ever. Once implemented on your site, they make advertising on Facebook much more effective. Not only can you track exactly who you're advertising to, you will have clear insights on how your Facebook ads are performing. No more guesswork. This makes your marketing efforts more effective, leading to a better return on your advertising dollars.

• Reach New Audience

  There are more than 3.76 billion internet users across the globe, and of that, over 2.7 billion active users on social media. By utilizing social media in a consistent and meaningful way, you will reach and retain customers far better than your competitors.

When done, we will provide you and your team an overview of what has been created for your use.

This is all included in the one-time price. Everything thereafter is paid on a per-hour basis.

Examples of Social Media Marketing:

Moonpie

Used humor to get engagement with their viewers and customers.

Moonpie is a cookies brand that uses humour as a way to connect with their audience. The product itself is a consumable with a limited number of variants. And, the brand does not have a lot of content to talk about as new variants aren’t launched frequently.

It is a classic product that everyone knows about and the key marketing goal for the brand is to keep their audience engaged.

So, the brand found another way to stay active on social media and keep in touch with their audience—humour.

There's a ton of free jokes online that you can share without any copyright infringements.

Greggs

Greggs is another brand that excels at using humour to drive consumer engagement on their social media content. It is a large bakery chain in the UK that is widely popular and needs no introduction.

So, as an established brand, their social media marketing goal is not brand awareness, but only to maintain their brand image and engage their audience. For that, they use humour in their tweets and get good engagement rates.

Therefore, it is safe to say that for well-established brands that don’t have a lot of content that they can share regularly, this is a good strategy. You might not have new products to promote every week or a copywriting team to keep your profile active, but you can surely post a new joke daily.

The point of the campaign is to keep your customers, viewers and subscribers engaged so they don't forget your name. Eventually, everytime they think of your company, they smile.