What is Digital Marketing?

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What is Digital Marketing?

It is Search Engine Optimization, Search Engine Marketing, Social Media Marketing and Email Marketing all wrapped in one.

Search Engine Optimization (SEO): It is the process of validating your HTML tags and optimizing your website content to be in compliance with W3C Internet Standards and search engine guidelines. This entails registering, validating and authenticating your website using search engines webmaster tools. Google is one of the most popular search engine on the Internet. Google's search program is modified from time to time to improve its search results to generate more relevant content. Read WebsiteCenter's Google Algorithm Timeline for your reference.

Search Engine Marketing (SEM): If SEO is about getting your website tags and content in conformance with search engine guidelines, then Search Engine Marketing (SEM) is about purchasing relevant traffic from popular online networks. The Search Engine Marketing process is about creative in creating and managing pay-per-click campaigns e.g. Google Ads or Bing Ads or Yelp Ads. The use of special landing pages is the key factor in any Search Engine Marketing Campaigns. By purchasing the right kind of online traffic, SEM will determine immediately whether we have a good product or an ineffective landing page.

Social Media Marketing (SMM): Social Media Marketing has become very powerful as exhibited in the 2016 presidential election. The use of social media marketing during the presidential election was utilized to its full capacity and wide reach. It literally changed the outcome and course of the presidential election in the United States. That's how powerful Social Media Marketing can be. The use of Facebook, LinkedIn, Twitter and Instagram to generate engagement with your business is the primary objective of SMM.

Email Marketing Campaign (EMC): Once you've generated traffic from SEO, SEM and SMM, you will generate an email that you will use from time to time to generate sales. Email Marketing Campaigns is probably the fastest way you can generate leads and sales in a shortest amount of time. If you have a customer base of hundreds or even thousands of current and previous customers and/or inquiries, you have a goldmine right in your office doing nothing. Our email marketing campaign program is your best and first step to getting it done right the first time around.

Enrique Tan, Website Developer, WebsiteCenter.com
October 24, 2016
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