STEP BY STEP TO ONLINE MARKETING: STEP 1 - SEO
The first step in online marketing is SEO. Everything begins and ends at your website making the process of SEO even more critical from the very start. Let me give you a quick metaphor - a website without SEO is a like a horse and carriage on the side of the freeway compared to a website with SEO is a like a nice luxury sedan cruising on the fast lane. Once you launch your website online, search engine will immediately tag, track and establish your ranking profile. If you're website is light on information and verification, it will not take it seriously and it won't pay attention to you for a long time - you did not make a good impression. This is why we highly encourage customers to have a full SEO work done especially on newly launched website in order to establish a much better and more trustworthy ranking profile among search engines. Our SEO process will make sure of this by reviewing your current server traffic report, analytic reports, webmaster tool accounts, verification and authentication codes and status, search engine account status, online reputation and branding - everything that will give us clues on all possible areas of improvements.
We will provide your office with printouts of each confirmation received from the authentication, verification, validation and registration process and approval, for your file, review and reference. All accounts created will always be under your name, email, phone and address, wherever applicable. All logins will be provided and you will be able to change its passwords for additional security. Training is included and provided on all control panels and additional hours can be purchased for additional training, if necessary.
Once all is said and one, all you have to do to maintain search engine ranking is by keeping the website fresh with new and unique content on a regular basis. Stay abreast of new and curren online trends and improvise. Post an announcement, local and industry news, report, advise, just write all about anything and everything and post it on your website. If you do, the search engines will have no choice but to promote your website. That's it! Keep the website activities high and business will naturally flow.
SEO is just the first step. To take full advantage of the Internet's search engine traffic, you need to purchase and implement Step 2 - SEM and Step 3 - Email marketing campaign.