Digital Marketing Services

What is Search Engine Marketing (SEM)?

Search Engine Marketing pertains to work that is outside of your website. Print, radio, TV and online ads are examples of work pertaining to the Search Engine Marketing process.

Search Engine Marketing also pertains to social media marketing, email marketing and/or banner ads – or any types of ads available online e.g., banner ads.

Search engine marketing is a one-time process therefore, requires a one-time payment.

Just exactly what are we going to do for you when it comes to search engine marketing? - Create standard size banner ads - Create online marketing campaigns - Create online social media campaigns - Create print ads - Post video ads

When done, we will provide you and your team an overview of what has been created for your use.

This is all included in the one-time price. Everything thereafter is paid on a per-hour basis.

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Another way to explain Search Engine Marketing...

It is online promotions through the use of pay-per-click campaigns, banner ads, ad displays, online directory listings, social networks, and special landing pages. SEM is primarily the use of third party marketing campaigns e.g. Pay-Per-Click (PPC) program via Google Adwords, BingAds and even Facebook, that we create and activate to work concurrently or simultaneously together to produce a common or specific marketing results.

There are plenty of websites that provide PPC programs targeting their customer base but Google and Bing/Yahoo are the only ones we setup, create and activate. All other PPC accounts are optional and outside our SEM service. A well structured PPC account can provide your online business the right kind of business exposure targeting your specific audience or geographical area. With PPC accounts, we can even specify gender and income preference as well as geographical locations. In some instances, if your business qualifies, we can determine the business name, address, telephone and website based on their IP. With a PPC account, we can bid on specific keywords and phrases to ensure that we are ranked on those keywords or phrases. The higher the bid, the higher our ranking. The higher our budget the more traffic we get, thus, a higher number in sales - if the offer is right.

What is Per-Per-Click (PPC) Marketing Campaign?

Pay-Per-Clicks (PPC), in simplicity, is where we buy and bid on related and relevant keywords from search engines e.g. Google, Yahoo and Bing (MSN, etc.). Your bid and daily budget determines the number of relevant traffic you will receive.

A PPC campaign guarantees to us that we are driving the perfect kind of traffic to your website thus enabling us to determine the marketability and effectiveness of the promotional offer and website landing page. The higher your bid on a keyword or keyword phrases, the higher your search result ranking thus providing a higher rate of return in your investment.

This is how it works: When a visitor visits the aforementioned search engine, they type in the SEARCH box a keyword or phrase that we are bidding on. They click SEARCH and our ad title, description and link are displayed on search results. The user reads our title and description and clicks on the link - they land on our landing page, read our offer and hopefully contacts you for more information or purchases the product or service immediately online.

To get started, please give us a call. We will discuss your goals, your prospects and how we can bring them it to your door...or make them call.

SEM Benefits

The benefits conducting search engine marketing is control over your ad display, target audience and budget.

Rank high today - then choose to not rank at all tomorrow. Adjust your ranking according to the work volume that you can handle. If you want a lot of work and/or sales - then turn it all the way up to MAXIMUM and get ready to work.

Control what keyword your ideal customer would use on search to find our ad. We can then choose which ad content they see and which web page they land on. With that kind of filtering, only ideal customers will be landing on your web page.

Select geographical areas throughout the world of where you want your ad to display. If you have one location and only serve the local community, this feature is most advantageous because you can choose to have your ad display only within 2-3 miles from your place of business. That can be done.

Control where your website ad gets displayed - on desktop search or on mobile phone search results or both. Some older websites might choose only to have their ads display on desktop search due to their website not displaying properly on smartphones.